Who we are
Three people. Three sides of the same deal.
We came at enterprise revenue from different chairs, and we kept arriving at the same conclusion about where it goes wrong.
- Bruce helps you win preference.
- Dean helps you win organizational approval.
- Sandy helps you turn delivered value into retention and expansion.
Bruce Scheer
President of Inspire Your Buyers
Bruce helps revenue teams find their differentiated position, align on a narrative spine, and quantify their unique value.
He has spent his career enabling enterprise marketers and sellers at Microsoft, HP, Adobe, SAP, Oracle, Google and eBay Enterprise, along with Tableau and Concur. He wrote the Amazon bestseller Inspire Your Buyers: Go to Market with a Story that Sizzles.
Awards and recognition
- CEB (now Gartner) B2B Campaign of the Year, Alcatel-Lucent Virtual Hotel
- HP Marketing Circle of Excellence, Microsoft and HP Frontline Partnership
- ITSMA Diamond Award, SITA Sales Excellence
- Singapore Quality Award, Citibank Asia Pacific Technology
Dean Edwards
Former Fortune 500 Chief Procurement Officer. Founder and CEO of ConvergSPT.
Dean spent more than 25 years inside complex enterprise buying organizations, leading Procurement and Strategic Sourcing at companies including Kaiser Permanente, Yahoo, Levi Strauss & Co. and Ingram Micro.
That experience gave him a firsthand view of what happens after a seller’s champion says yes: how Procurement, Finance, Legal, Risk, Security and executives evaluate a deal, where confidence breaks down, and why apparently healthy opportunities stall or disappear.
Today, Dean helps B2B revenue teams understand those internal decision dynamics, strengthen the case across the customer organization, and make enterprise deals easier to approve without defaulting to discounting.
Sandy Yu
Founder and CEO of Revenue Retention Advisors. Formerly Oracle, Cisco, PwC and WebEx.
Sandy helps hyper-growth B2B SaaS companies find their next $1M. Not by chasing new logos, but by fighting churn, articulating value, and driving expansion.
A 25-year GTM veteran, she led global customer success and go-to-market teams at Oracle, Cisco, PwC and WebEx before founding Revenue Retention Advisors in 2023.
In 2025, she delivered eight GTM workshops across three continents, helping CROs find and fix the hidden revenue leaks quietly eroding their growth.
Hear Sandy
- Is Your Sales Team Missing 50% of Revenue? Scale Your Sales
- Fixing the Leaky Funnel B2B Pipeline Pioneers
- Turning CS Into a Growth Engine CS in Focus
Three practices. One connected problem.
We came at enterprise revenue from three different directions and found we were solving one connected problem.
Acquisition that does not survive approval is not revenue. Approval that does not lead to value realization is only a transaction. And if the customer cannot see the value delivered, renewal becomes another new sale.
The Enterprise Edge brings the whole commercial arc together in one executive session: win preference, earn organizational approval, and turn delivered value into retention and expansion.